OFFICIAL RULES

THIS SWEEPSTAKES IS INTENDED FOR PARTICIPATION IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT PARTICIPATE IF YOU ARE NOT ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF ENTRY.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility: The Cozy Moments Instant Win Game & Sweepstakes (the “Sweepstakes”) is open to legal residents of the 50 United States and D.C., excluding residents of Fl, NY, and RI, who are 18 years of age or older (19 years of age or older in AL and NE) at the time of entry, who own a dog or cat, and have a current Kroger Plus Card, City Market Plus Card, Dillon’s Plus Card, Gerbes Plus Shopper’s Card, Jay C Food Stores Plus Card, King Soopers Plus Card, Owen’s Plus Card, Pay Less Super Markets Plus Card, Fred Meyer Plus Card, Fry’s Plus Card, Ralphs Plus Card, QFC Plus Card, Smith’s Plus Card, or Foods Company Plus Card (a “Plus Card”) account. If you do not have a Plus Card, you may sign up for one at the retailer’s website. There is no fee to sign up for a Plus Card. Employees of Nestlé Purina PetCare Company, The Kroger Co., participating Kroger Co. stores, Promotion Fulfillment Center, YOU Technology Brand Services, Ryan Partnership, and their respective subsidiary companies, affiliates, service providers, advertising and promotional agencies, and the immediate family (spouse, parent, child, sibling and their respective spouses or "step" of each) and household members of such employees are not eligible to enter or win. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein. Void in FL, NY and RI and where prohibited by law.

Promotion Period: The Sweepstakes begins at 12:00 noon ET on January 12, 2014 and ends at 11:59:59 a.m. ET on February 8, 2014 (“Promotion Period”).

How to Enter: Access www.joyfulpetmoments.com (“Website”) during the Promotion Period. Select your grocery store banner then sign in to your Plus Card account. After signing in, click on the link to “Play the Game” then follow the on-screen directions to play the Cozy Moments Instant Win Game. You will begin with a screen that asks you to “pick your pet” (dog or cat). After selecting dog or cat, a puzzle game will then appear; click “start” and then click on any two squares to swap their positions, continuing until you’ve unscrambled the image. Hit “solve” to complete the image and see if you’ve won. You may click “solve” at any time to see if you are a winner of an instant win game prize. You will receive a message letting you know if you are the winner of an instant win game prize. If you have won a prize, you will see an on-screen message indicating that you have won a prize, subject to verification, and stating which prize you have won. Click “claim now!” to load your coupon to your Plus Card account. You will see a message confirming that your prize has been loaded to your Plus Card account. If you are not a winner, the on-screen message will indicate that you did not win a prize. Limit of one instant win game play per person/email address/Plus card account, per category (dog and cat), per day, across all banners. This means that you may play one time per category (dog and cat) each day (until you have won each of the available instant win coupon prizes for the category; see below for prize limits). A “day” begins at 12:00 a.m. ET and ends at 11:59:59 p.m. ET, except as specified above with respect to the first and last days of the Promotion Period. By entering, you agree to these Official Rules, which are final and binding in all respects.

Instant Win Prizes: Two Thousand (2,000) Dog Prizes: 1,000 manufacturer’s coupons, each good for one (1) free 6 oz. package or smaller of Purina®Beggin'® Brand Dog Snack, any variety, valued at up to $4.79 each; and 1,000 manufacturer’s coupons each good for one (1) 6.5 oz. or smaller package of Purina® Busy® Brand Chew Treat, any variety, valued at up to $4.99 each; Seven Thousand Five Hundred (7,500) Cat Prizes: 3,750 manufacturer’s coupons, each good for one (1) free 3 oz. can of Fancy Feast® Gourmet Cat Food,( excludes Elegant Medleys® Gourmet Cat Food), valued at up to $0.89 each; and 3,750 manufacturer’s coupons, each good for one (1) free 3 oz. can of Purina® Fancy Feast® Elegant Medleys® Gourmet Cat Food any variety, valued at up to $1.29 each. Coupons will automatically be loaded to your current Plus Card account and applied to your next purchase of the specified product when you present your Plus Card at checkout. All digital coupons expire March 8, 2014.

Limit one (1) of each Instant win coupon per person/email address/Plus card account for the Promotion Period.

Maximum total value of all Instant Win prizes is: $17,955.00.

Odds of winning depend on the total number of valid game plays completed during the Promotion Period and the date and time such game plays are recorded.

The time of day when you play the Sweepstakes, as recorded by the Website, will solely determine whether or not you are a potential winner of an Instant Win Prize. Instant Win Prizes are randomly time-seeded through the Promotion Period. The first eligible person to play on or after the randomly selected time will be the winner of the prize associated with that randomly selected time, subject to the prize limitations above. If multiple game plays are received at exactly the same time, at a winning time, the Website will randomly select which of the game plays is the winning game play for that winning time. The computer clock of the Website will be the official timekeeping device for this Sweepstakes. All winners are subject to verification of compliance with these Official Rules. Prizes may not be transferred or assigned. No prize substitution or cash redemption. Sponsor is not responsible for outdated contact information associated with a Plus Card account. Unclaimed Instant Win prizes will not be awarded.

Sweepstakes: Upon completing your first eligible game play (winning or non winning) during the Promotion Period, you will receive one (1) entry into the random Grand Prize drawing. Your first eligible game play (winning or non winning) received during the Promotion Period by category (dog/cat), will receive one (1) entry into an end of offer random drawing (per category – dog/cat) where the following prizes will be awarded. Limit of one (1) sweepstakes entry per person/email address/Plus card account, per category (dog andcat), across all banners. Sweepstakes Prizes: One (1) “Paw-Fect” Night In Pet Package Dog Prize, which consists of the following: a flat screen TV, a personalized heated dog pet bed, with a heated blanket, $200 awarded in the form of a check, and Purina® Treats for your pet awarded as (12) manufacturer’s coupons, each good for one (1) free 6 oz. package of Purina ® Beggin Strips® Dog Treats; valued at up to $4.79 each. Sponsor recommends following the feeding guidelines stated on treat packages. Approximate retail value of each Paw-Fect Night Pet Package Dog Prize is: $1,000; and One (1) “Paw-Fect” Night In Pet Package Cat Prize, which consists of the following: a flat screen TV, a personalized heated cat pet bed, with a heated blanket, $200 awarded in the form of a check, and Purina® Treats for your pet as (12) manufacturer’s coupons, each good for one (1) 2.1oz. package of Friskies® Party Mix; valued at up to $2.99 each. Sponsor recommends following the feeding guidelines stated on treat packages; Approximate retail value of each prize “Paw-Fect” Night Pet Package Cat Prize is: $1,000. Total Approximate retail value of all sweepstakes prizes is: $2,000.

Sweepstakes Random Drawings: On or about February 20, 2014 all eligible “dog” entries and all eligible “cat” entries will be combined and a random drawing for each of the prize pools (dog/cat) will be conducted by Administrator to select winners. Odds of winning a prize depend on the number of eligible entries received in each of the categories (dog/cat). Winners will be notified by telephone or email, and winners will be required to execute and return an Affidavit of Eligibility, Liability/Publicity Release, within 7 days of notification, or the prize will be forfeited. If a winner is found to be ineligible, or cannot or does not comply with these Official Rules, winner will be disqualified and an alternate winner may be selected. Limit of one prize per person.

Releases and General Conditions: Acceptance of any prize constitutes permission to use winner's name and likeness for publicity purposes without further compensation in any and all media now known or hereinafter without territorial restriction (except where prohibited by law). By entering, entrants agree, and by accepting a prize, winners agree, to release and hold Nestlé Purina PetCare Company, The Kroger Co., participating Kroger Co. stores, Promotion Fulfillment Center, YOU Technology Brand Services, Ryan Partnership, and their respective subsidiaries, affiliates, directors, employees, agents, successors and/or assigns and advertising and promotional agencies involved with the development and administration of this Sweepstakes (“Sweepstakes Parties”) harmless from any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of participation in this Sweepstakes or the acceptance, possession, use or misuse of prize in connection therewith. Entrants further agree that all causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action, and any and all claims, judgments, and award shall be limited to actual out-of-pocket damages, excluding attorneys’ fees and court costs.

Sponsor reserves the right, in its sole discretion to cancel or suspend this Sweepstakes and award the prizes from among all eligible game plays received prior to action taken by Sponsor, should fraud, virus, bugs or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the Sweepstakes. Sponsor may prohibit you from participation in the Sweepstakes if Sponsor determines that you have acted in a manner that affects the administration, security, fairness or proper play or conduct of the Sweepstakes in any way, with intent to annoy, threaten or harass any other entrants or the Sponsor. In the event of a dispute regarding the identity of an entrant, the game play will be deemed to be submitted by the primary person associated with the Plus Card account used to play, and that person must meet all eligibility criteria set forth in the Eligibility section of these Official Rules. Sponsor reserves the right at its sole discretion, to disqualify any individual, and all of his/her game plays, who tampers with the entry process. Automated game plays are prohibited, and any use of automated devices will cause disqualification.

By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of State of Missouri, without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in St. Louis, Missouri. Please see the privacy policy for the Website located at http://www.kroger.com/company_information/Pages/privacy_policy.aspx and the Sponsor’s privacy policy located at http://www.purina.com/General/Privacy.aspx for details regarding the use of personal information collected in connection with this Sweepstakes.

LIMITATIONS OF LIABILITY:No liability or responsibility is assumed by Sponsor or Sweepstakes Parties resulting from any user's participation in or attempt to participate in the Sweepstakes or ability or inability to submit any information in connection with participating in the Sweepstakes. No responsibility or liability is assumed by the Sponsor or Sweepstakes Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Sweepstakes: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other on-line communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any email transmissions to be sent or received; lost, late, delayed or intercepted email transmissions; traffic congestion on the Internet; unauthorized human or non-human intervention of the operation of the Sweepstakes, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Sweepstakes, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Sweepstakes. Sponsor and Sweepstakes Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules.

Sponsor: Nestlé Purina PetCare Company, Checkerboard Square, St. Louis, MO 63164.

Administrator: YOU Technology Brand Services, 701 Gateway Blvd., Suite 101, South San Francisco, CA 94080.